Wednesday, May 19, 2004


I have absolutely no doubt most of you have heard of it being important to your chances of success.
At least important to getting people to KNOW you for being "different", for being "you".

Today I notice another great example of the importance of individuality in business.
How many of you as I am are subscribers to various list of various marketers and "gurus".

Il bet many of you are, and for good reasons too.. we can learn alot from these people and what to do, but we can also learnt what NOT to do.

Without mentioning it some of you will guess just what I refer to, because maybe you have noticed it too.
So what am I talking about?

Email marketing..

Email marketing is a great tool for an online business, as many of the "gurus" say "the money is in the list"..
So just how valuable is that list to them?

My guess is that email marketing provides a significant proportion to their income, else they wouldnt be doing it..

But have you as I have, noticed the amount of ezines with the same sales pitch copied and pasted into the email, all promoting the same thing using the same wording?

Its not all of them, as some utilise their own style of writing that their own list will recognise and appreciate and respond to.
They have kept the individuality. : )

I dont know how YOU perceive this but I for one feel it takes some of the credibility they have built up away.
More often than not these very marketers have mentioned previously the importance of individuality in their ezines.

So I was suprised to see it myself.

There are occasions where it is best to use the templates available as they often inform and presell better than the ezine owners could do themselves.

This situation makes me feel that the ezine owners are not even taking into consideration the readers of the ezines, and just how many of them stop to think of how many different list the readers are subscribers to.

Do they really want to send an email so similar to half a dozen others promoting the same thing in the same words.
How can the readers feel like the marketers are being informed help to them, if they see the same emails from various people.

The actual program or software any email promotes may be great, but the way it gets promoted has an overall effect on its success.
I mean after the first three emails with the same wording it
had the effect of "not again" on me.

The few that were individual were more informative as to what it meant to me, the reader. : )

Individuality is YOUR biggest asset.

Utilise it.

Take care.


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